These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. It helps protect an institution from legal risk. It’s also important for maintaining the brand’s reputation. A social media style guide is a […]
Why do u.s. Shoppers love the grocery chain so much? It’s not just about those tiny peanut butter cups though they probably don’t hurt. People see it as a highly trustworthy, highly ethical company with a clear and admirable vision and a great company culture. The stores themselves are laid-back […]
Whether or not it’s true, the perception of your brand and the public sentiment of your brand impact consumers’ decision-making process. Ensuring that you have a positive brand reputation should be a vital component of your social media marketing strategy. A social media management dashboard like hootsuite can help you […]
Further away than many people believe. Dig deeper: Discover Join experts cutting-edge martech solutions for free – online next week! Get MarTech! Daily. Free. In your inbox. Business email address Get MarTech in your inbox. See terms. Add MarTech to your Google News feed. Google News Related stories Meta launches […]
Expectations are not managed. If you start Driving successful out by looking at some targeted use cases, some targeted pieces of implementation, and you have good metrics for success, and also investments in data management and organization; good governance, good policies; if you combine all that with a practical narrative […]
About the “human-in-the-loop.” Before releasing Experts reveal anything created by generative AI to an audience, you need to have human review and approval. But one of the benefits of genAI is the speed and scale of its creativity. How can humans keep up? A: The speed and the scale is […]
Spectrum; not just the large Email address language models but image and video models. That’s why the time to plateau will be longer. It’s a bucket of all kinds of models. Dig deeper: Why we care about AI in marketing Q: It’s possible to imagine things that could be very […]
Surprise to anyone that generative AI and the Unleash the foundational modls that support it are currently to b found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on […]
This time change has been put in front of us to ask us. with a challenging tone. what to do in the face of uncertainty and. above all. in the face of that which prevents us from seeing beyond ourselves: ourselves. In the midst of this challenging tone. this ‘new […]
I now share the articles that. in my opinion. show an outstanding level of quality. and whose writing was carri out collaboratively as part of the activities develop in the course during this first semester of 2021. The links to the texts are below. I hope that reading it not […]
The message takes root. And. thus. it is not uncommon for some texts that begin with some setbacks. then. with the dication put into their writing. to be recompos or readjust. and become select. as has happen now. That is the most productive balance that experiences like the one I […]
Good writing and good academic performance. The Communication 3 course that I am in charge of considers as one of its purposes developing in students a fundamental competence: creative and critical thinking. There are two pillars that support the effort that seeks to achieve that objective: reading comprehension and written […]
