These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. It helps protect an institution from legal risk. It’s also important for maintaining the brand’s reputation.
A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. Content creators and marketers love style guides. They’re the best way to ensure your content is cohesive, consistent, and on-brand. Media guidelines include things like tips, tools, and best practices. Social media policies cover rules and repercussions. Social media style guides define how to sound and look like the brand.
Put Together Your Social Media Content Calendar
Are social media guidelines important for healthcare employees. Hip, hip, hipaa, hooray! That about sums it up. Social media guidelines help you to stay compliant with policies like hippa. Hipaa, fyi, stands for the health insurance portability and accountability act of 1996.
It’s a federal law designed to protect business database private health.
Navigating social media when you work in healthcare can be tricky. That’s why it helps to have guides and clear instructions on how to stay compliant. Guidelines give your team the tools they need to speak about your brand and the industry in a positive, inclusive, and respectful way.
This is critical for remaining hipaa-compliant. Avoid ethical issues. These include problems like inappropriate behavior, conflicts of interest, and boundary violations. Build professional relationships.
Figuring Out Your Content Mix
When your team follows best practices, other professionals want to collaborate with you. Enhance patient education. You can use social media to share general information about health and wellness. Guidelines help make sure the information provided is accurate and evidence-based. Reduce liability risk. Your social media policy will do most of the heavy lifting here. Still, guidelines can help you ensure your team’s behavior does not put you at risk.
Enhance brand reputation. Guidelines BT Lists will help you to build a positive online presence while social networking. This can attract new patients, enhance your reputation, and increase public trust. Win, win, win!
Dermatologist dr. Chris tomas sian uses social media to share general health tips, not medical advice.