Amazon confidently takes second place with a budget of $13 billion. With the development of subscriptions and online cinemas, the content consumption model has chang. If earlier people were in a hurry to watch premieres on the big screen, chang priorities. The coronavirus pandemic has given even more reasons to stay home, leading to record spikes in video streaming subscriptions around the world. But in order to keep the user “on the couch”, services ne to continue to give out exclusives and invest in ensuring that premieres appear first on their platforms. Such a policy is bearing fruit – according to the Kantar agency.
Then gradually the comfort of home viewing
At the beginning of 2022, 85% of American households Nigeria Phone Number List had at least one subscription, including a streaming service. And according to Deloitte Digital Mia Trends, the average user pays for four subscriptions at once. Historical cheapness Subscription services in Russia, developing on the whole in the same vein as Western ones, proce from other prerequisites form in the West? In the pre-streaming era, audiences paid $10 to buy one album or movie on iTunes; now streaming services offer for the same $10 a whole month to listen to any music or watch a movie from a huge catalog. The benefit is obvious.
It was important to offer a comfortable
In Russia it was about persuading users addict to BT Lists torrents and pirat videos on social networks to start paying for content. entry point”, so the prices for almost all Russian services are noticeably lower than in Europe and the USA – even if you look not in absolute numbers, but as a percentage of the average salary. For example, the cost of Yandex Plus Multi subscriptions (for four people) and the family MTS Premium (3 participants) – ?299 – is 0.48% of the average salary in Russia, which, according to Rosstat, was in May 2022.
