The incomes of Russians are not growing

On average today an active viewer has 2.5 cinemas in a subscription. As the TelecomDaily report shows, in the first half of the year the market for online video services reach 25.9 billion rubles. Compar to last year, growth will be only up to 5%. Yes now, but the variability of entertainment has also been greatly ruc. At the same time, Russians most often use a multi-service subscription not completely; rather, they choose about two services from it. However, in any case, it turns out to be cheaper than buying service-by-service.

The main subscription component

A subscription is a long-term relationship with a client. On the Morocco Phone Number List one hand, this is good both for the user who pays small amounts once a month, and for the company, because it provides a stable cash flow for several months or even years in advance. subscriptions can be cancel at any time, therefore, in order to maintain the subscriber base, companies have to constantly prove their value: add new content, expanding the base of and for multi-service subscriptions, constantly expand the list of what is in them includ. Therefore, all successful subscriptions have evolv greatly since their inception and are constantly looking for something else to “hook” the user.

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On the other hand as a rule modern

An important stage in the development of content subscription services around the world was the transition to independent production BT Lists of films and series, which have become a key competitive advantage in the fight for a client. This trend was start by Netflix, which releas the successful series House of Cards in 2013, and then Amazon and Apple join this race. In turn, film studios, recognizing that they had libraries of unique content, began to launch their own streaming services, such as Disney+. At the end of 2021, Netflix spent about $17 billion on content production and is going to spend the same amount in the following years.

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