The digital age in public relations public relations and digital marketing are aligning. To achieve a greater impact of messages on end users thanks to technological. Advances and digital tools that facilitate immiacy and effectiveness in communication. An appropriate strong message that represents the dna and objectives of the organization reaches end users with more impact. Thanks to new technologies. Since and digital tools such as websites social networks blogs content. Marketing strategies storytelling and relationships with influencers gan. To part of corporate communication strategies. Key concepts of digital public relations to influence your audience and enhance your brand – interactive valuable content with keywords new audiences are tir of commercial and adverting content.
Pillars for the retention and loyalty of your users
They look for relevant interactive content that generates value. Impact and engagement and that responds to their consumption and search nes. – focus on mia that your audience really consumes share that valuable content through the mia that your audience mobile app designs service consumes the most social networks blogs webinar newsletter among others. Publh your information in the most efficient channels according to the tastes and preferences of your buyer persona and the type of message you want to convey. – podcasting gains relevance in communication strategies data from comscore indicates that of podcast lteners search for a product or service after hearing about it in a podcast.
Resources for creating customer service strategies
Postcasts with entertaining stories which leave a message to internal and external audiences are position as one of the most relevant trends in digital marketing. – thought leadership yond the management team it essential that the management team BT Lts align with the organization’s communication strategy and the generation of content for audiences. micro-influencers gain ground thanks to pr according to rakuten of consumers are inspir by a digital influencer to make a purchase. The fever for macro-influencers with a large numr of followers and sponsor.