Such large companies as Lululemon, Patagonia, Dr. Martins: They start offering resale of clothing through their own and partner services. Premium clothing online retailer Farfetch has announc plans to acquire B2B reselling technology platform Luxclusif, What Goes Around Comes . At the same time, industry giants H&M, Zalando and Uniqlo are expanding their clothing repair services to promote conscious, sustainable consumption. Gender-neutral fashion Fluid-fashion is gaining great popularity among young people – gender-neutral fashion or “fashion without sex”. She appears not only in the mass market, but also on the catwalks, gradually blurring the boundaries between male and female styles.
How its statements correlate with real
This trend requires brands to rethink design, marketing Luxembourg Phone Number List and promotion. More than 50% of zoomers survey by fintech company Klarna admitt that they have at least once purchas clothes from a collection that does not correspond to their gender, about 70% express interest in buying gender-neutral items in the future. With Generation Z soon to become the largest consumer group in the world (expect to be around 2036), they increasingly see themselves as collaborators playing an active role in creating new trends and trends. Zoomers broadcast their look via TikTok or Instagram (own by Meta, which is recogniz as extremist in Russia and bann instead.
What mechanisms are us in this case
Wearing what the brands show them. And the fashion industry BT Lists will have to reckon with it. In general, the trend towards closer interaction between brands and customers will reach a new level in the coming years. It becomes critically important for the audience what general message and values ??this or that nonsense broadcasts, actions and. Sustainability and sustainability initiatives continue to be important. Despite the economic challenges ahead, some brand executives said they are focusing on sustainability projects, with 16% of those survey citing this factor as the most important opportunity in 2023. However increas consumer.
