VIPS, a chain restaurant under the Alsea Group. Decided to assign its account to the creative boutique MONO to conduct a new stage of communication in 2023. The company currently has 156 branches and the agency change is part of an effort to fully expand its presence across the country. With the opening of new agencies outside the capital expected to expand its presence throughout Spain.
The brand’s marketing director
At VIPS we have a huge challenge to continue to build an desirable and approachable brand to achieve our ambitious business goals in the coming years. “We believe MONO and ARENA are the best travel companions to position the brand in today’s culture and connect with consumers in a different way.
Through this assignment. MONO will be the lead agency for VIPS and will develop the entire communication strategy throughout the year. Including brand activities such company data as new product launches. To strengthen the brand and make it glow with creativity and differentiated personality. Key business changes for the restaurant chain include a complete revamp and redesign of its premises. As well as updating its menu to offer affordable. High-quality cuisine with a wide variety of dishes, continuing its commitment to variety and differentiation, expanding consumption occasions and motivations.
MONO’s first VIP event may be broadcast early
The agency, founded three years ago by Jorge Fesser, Bitan BT Lists Franco, Sito Morillo and Nando Vega Olmos , has historically had successful cases of repositioning brands such as Correos or Banco Santander. Therefor, Is a very A beloved brand, especially in Madrid, the idea is to make it shine across the country. Together with the marketing team we believe we will do well next year.