The market for online video services

As soon as the issue with the veterinary accompanying documentation is resolv, Magnit will be able to transfer meat, poultry and fish to the wards of the Rus food bank. – A person, subscribing, for example, to Yandex. Plus, in addition to an online cinema, also receives music and other non-content features. Online cinemas in such ecosystems are anchor services, which actually helps to keep the user’s main attention.” Now almost all major I offer multi-service subscriptions – they strive to create their ecosystems from services where all elements complement each other. In Russia, Yandex.Plus became the first multi-service subscription at first.

Internet players around the world

The company subscrib only to Yandex. Music, but in 2018 it add Kinopoisk, taxi discounts, carsharing, etc. Following Yandex, there were and other Russian Tunisia Phone Number List multiservices and ecosystems, such as SberPrime, MTS Premium and VK Combo, competition in the audio services market has become less, foreign players have left. In the visual services market, there is a trend that streamers are trying to expand the range and quality of content. Accordingly, this will lead to an increase in cost characteristics. Therefore, an increase in the price of subscriptions, which include an online cinema and music, is likely to be.

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Given the situation that we see today

I think that within 10-15% and will be about 400-450 rubles per subscription, says Denis Kuskov, CEO of TelecomDaily. — I don’t expect it to cause a strong BT Lists churn of the audience. On average, today an active viewer has 2.5 cinemas in a subscription. According to the TelecomDaily report, in the first half of the year reach 25.9 billion rubles. Compar to last year, growth will be only up to 5%. Yes, the incomes of Russians are not growing now, but the variability of entertainment has also been greatly ruc. At the same time, Russians most often use a multi-service subscription not completely; rather, they choose about two services from it.

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