How reliable is the estimate After blocking

Moreover integrating them into third-party services and sites is becoming more difficult. In recent years, there has been a trend towards the flow of audience from more traditional channels (TV, radio, print mia) to the Internet (target advertising, social networks). Social mia blocking is a dramatic event that cuts this trend off and forces companies to look for new channels of work and advertising while maintaining customer habits. Social networks, business and the audience began to adapt to new platforms. Already in March, the audience of Facebook and Instagram declin.

While Vkontakte and Telegram grew

However as Samuel Woodhams told RBC Trends , the Argentina Mobile Number List study did not take into account the ristribution of the audience and the adaptation of businesses to Russian social networks. Samuel Woodhams: “Perhaps Russian enterprises have inde found workarounds and analogues of block social networks. Over time, this can ruce the economic impact. However, we currently do not have data to support this. Therefore, we were unable to factor these changes into our estimates.” RBC Trends request to assess the economic damage from blocking social networks to the Ministry of Digital Development, the Ministry of Economic Development and ANO Tsifrovaya ekonomika, but at the time of publication of the material they did not receive estimates.

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The second most popular platform

According to Miascope, in 2022, 71% of the Russian BT Lists population over the age of 12 visit social networks daily. YouTube became the most popular platform among the Russian audience . From January to October 2022, of the total number of social mia users, the number of video hosting audiences increas by 4%, from 33% to 37%.  is Vkontakte. Its audience grew by 2%, from 18% to 20%. Most of all – by 10% – from 5% to 15%, the share of the Telegram audience increas. Some other popular social networking sites have seen their audiences shrink: TikTok – from 22% to 18%; Odnoklassniki. mistakenly thought they had parosmia.” Parosmia has become such a serious and widespread.

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