The product had to be made available to as many consumers as possible. Products, their cost is quite high,” Ershov notes. In the consumer market, there is a trend towards and every year the demand for such a consumption model is increasing. Players in other industries are getting stronger by providing subscription services to customers. “ of players who will offer the same products as ours, but by subscription,” Ershov admits. The development of a subscription to a sleeping place. results Now the service has been launch in the MVP format and is available to residents of Moscow and the Moscow region.
This is our way of countering the emergence
In the first two weeks since the launch, several dozen UAE Phone Number List customers have us the subscription service. “We have pass all internal tests. Now processes work with real customers. We measure NPS (Net Promoter Score – customer loyalty index. – RBC Trends ), but so far the sample is very small, and therefore it is too early to draw conclusions. However, the first few dozen buyers who us the service have very high NPS,” says Yershov. Plans and prospects Askona plans to expand the subscription to all products that are sold through the site or in offline stores way or on crit will remain.
The ability to purchase products in the usual
The company pricts that the subscription model of consumption will gain popularity. According to Roman Ershov, in the foreseeable future, about 80% of sleep products, including furniture, can be issu by subscription. What is outsourcing Outsourcing is the BT Lists transfer of non-core functions of the company to third parties. The head of General Motors, Alfr Sloan, took the helm of the company when it was on the verge of collapse. He develop an outsourcing system – narrow-profile production and the management system were transferr into the hands of specializ firms. So Sloan manag not only to catch up, but also to significantly.
