Branded keywords are keywords that potential customers use as a shortcut to search for information close to conversion and, therefore, require an efficient strategy. Knowing how to define them and create a…
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How is it possible to analyze brand perception
Google—always it—can be an important partner in analyzing the perception of your brand. Through Google Alerts , you can follow everything that is said about your company in the digital environment. Since…
Defense of the brand at will
With the online world always on, it’s not always possible for your brand to defend itself or respond to negative comments, for example. By earning the trust of your consumers, they also…
Discover what brand perception is and how to analyze it within a company
More than offering the lowest price or the highest quality service, you must have the trust of your audience. Brand perception represents a thermometer for companies, which can understand how their audiences really…
Create a backlink strategy
The goal of search engines like Google is to provide the best possible experience to users, and this includes offering them pages with authority and true information. An indicator that the website…