Do you know what remarketing is?
Do you know what email marketing is and how to use it in conjunction with a remarketing strategy? We’re going to tell you everything, so let’s take it one step at a time and start at the beginning.
What is email marketing?
Learn how to incorporate remarketing into your email marketing strategy in this video.
What is Email Marketing and Remarketing?
To understand what email marketing is, you must be Special Database that we are talking about one of the most direct forms of communication in the digital field, between company and client. In this way, email marketing, emailing or mailing, is the mass sending of emails to a group of clients or potential clients . It is a very powerful direct marketing tool , and the one that provides the best results , with an ROI of approximately 4,300%.
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Email marketing and remarketing
Abandoned shopping at if a visitor abandons their cart and does not return to purchase within the next 60 minutes, the probability of them returning to complete their transaction is reduced by up to 90%.
What is remarketing?
Remarketing, on the other hand, is a strategy used to lead users who initially showed BT Leads in a product, but ultimately abandoned the purchase before completing it, to conversion. Remarketing is the online way we have to go after our customer , bring them back and find out if they are still interested in buying our product or simply remind them of a purchase that they never completed, or in other words, the hateful abandoned cart.
Cart abandonment
With remarketing via email marketing, you can immediately send an email to your potential customer and prevent their desire to buy from cooling off.
Email Marketing and Remarketing
Why unify the remarketing strategy with an email marketing campaign
At this point, you may still be wondering: Why unify strategies?
Combining them can bring many benefits and advantages to your business, such as:
Gain notoriety and visibility as a company.
Low cost.
It helps you get direct conversions via email.
Possibility of generating cross-selling to those customers who purchased certain products.
Its ROI is high for the investment it entails.
There are many reasons, and they are quite good. Below, we will give you a little more information so that you can use both strategies in the most optimal way.
