Using social media for sales is no longer a question mark – the reality of the pandemic has made social selling more effective than ever. Now the question is which social network works best. For B2B companies, the answer is clear: no platform compares to LinkedIn. Which accounts for around 80% of social leads. If you can’t quite call yourself a LinkedIn social selling guru yet. However, don’t worry – in this guide, you’ll learn the nuances that will help you sell on LinkedIn like a pro.
What is Social Selling on LinkedIn?
Social selling is using social media channels to connect and build relationships with potential customers that would result in sales. However, thus, social selling on LinkedIn assumes that you will use LinkedIn to develop connections with your prospects, who you Barbados Email List will then turn into paying customers. To better understand how you’re doing as a LinkedIn social seller, you can regularly check your score. On the Social Selling Index (SSI). By ranking your LinkedIn performance across four categories, this tool reveals what social selling really depends on – how well you’re doing: Establishing your professional brand Finding the right people Engagement with insights Building relationships
Common LinkedIn Sales Mistakes You Should Avoid
Therefore, when you start your social selling journey on LinkedIn, you run the risk of making 7 typical mistakes that prevent you from using this powerful Singapore Email List platform effectively and therefore increasing your SSI: 1. Not detailing your profile It’s not enough to just create your LinkedIn profile. You need to make sure it’s always up to date and looks great. In practice, many sales reps have a profile that doesn’t match their value proposition. However, they emphasize how great they are or how much they’ve accomplished, forgetting that their main goal isn’t to find a job – they’re on LinkedIn to build relationships that generate sales.
