Analysis of results to determine compliance with objectives . Generate insights that allow optimizing subsequent campaigns, for example. The optimal days and times of sending for each type of communication.
Advantages of email marketing for customer acquisition
Low cost. Even taking into account the costs of maintaining custom databases, automation tools, etc. Email marketing remains a relatively inexpensive strategy compared to other forms of digital marketing.
Content curation
Related to the previous point, newsletters are a great How to Build Phone Number List to leverage . Recycle your existing content through curation strategies , e.g. by sending each user . A selection of articles and videos curated based on their interests.
High personalization
Acquisition email marketing allows us to gain in-depth knowledge of each user’s behavior. To process communications individually. It is a unique, direct and personalized tool.
Guaranteed delivery
With tools like social Recent Mobile Phone Number Database marketing, you can’t control who receives your messages.With proper database cleanup, the BT Leads rate can approach 100 percent.
Easy measurement
Thanks to tools such as the open rate or click rate, measuring the results of your email campaigns and making comparisons over time is easy. In addition, there are multiple benchmarks for this strategy, segmented by country and industry, to make it even easier for you to set your goals.
Synergies with other tools
Email marketing for lead acquisition is an ideal complement to your marketing strategy, which you can use to reinforce and enhance the effect of other actions. In the following case study I will show you how we did it in practice.
Email Marketing Success Story
Renfe-SNCF is a partnership between two European high-speed rail specialists to market train routes between Spain and France. At the beginning of 2014, the company renewed its digital identity and turned to Cyberclick to develop a comprehensive multi-channel strategy in which email marketing played a key role.
To create our own database
we focused on capturing registrations through recurring email campaigns with a click-to-lead model . Users were encouraged to subscribe to the newsletter to stay up to date with Renfe-SNCF news. While at the same time they were directed to the website to see the company’s latest offers.
