GDPR and Marketing

Savvy consumers are aware that their activity and data are being tracke online. That’s why it’s become so important to have regulations that offer privacy (especially on social meia) and allow customers to choose what personal information they share. The General Data Protection Regulation (GDPR) is a law that was introduce by the European Union on May 25th. 2018. This law replace the Data Protection Directive 95/46/EC and was designe to: Harmonize data privacy laws across Europe Protect and empower all EU citizens’ data privacy Reshape the way organizations across the region approach data privacy Top tip: check out our defintitive GDPR Checklist for Marketers for advice on how to get starte with ensuring you are GDPR-compliant. What does GDPR mean for companies?

As a regulation enforceable by law

As a regulation enforceable by law. the GDPR is not optional. If a person or organization wants to do business within the European Union. or with EU citizens. it must abide by the regulations. With GDPR legislation. companies must be explicit about the ways in which they collect personal data for marketing purposes. This means asking specific explicit permission as they collect it. as well as offering consumers a valid reason for having the information. In essence. the GDPR: Gives individuals more control over the use of their personal data Gives clarity across the region on how data can be use from one EU country to the next (and beyond) Demands that businesses assign more resources to data privacy.

The gdpr provides six legal bases for processing

 as well as take on more responsibility for it legal bases for processing data to comply with regulations. The gdpr provides six legal bases for processing and storing personal data. In data protection a legal bases refers to the justification for the processing of personal data. The six legal bases for processing data under gdpr regulations are: consent of the individual concern – data is freely given by the individual in clear unambiguous circumstances. Contractual obligation between the organization and the individual – the organization nees certain data to provide them with a service – for example. An address for ecommerce delivery.

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