As marketers, we need to stay on top of what’s coming and be able to justify our decisions with data. In this post, I want to help you do just that by sharing 10 video marketing statistics and trends and what they mean for you and your brand.
Top 10 video marketing statistics and trends
10 Video Marketing Trends and Statistics (and What They Mean)
1) Video First
“Video First” is a term coined by Facebook to refer to a growing phenomenon: consumers no longer just want to consume video, but also produce it. In other words, the preferred way of receiving information and expressing ourselves is moving from text to video.
In response, social media
Other media are making it increasingly easy for us to Europe Cell Phone Number List and broadcast video. In the case of Facebook, this concept has crystallized through its live video platform, Facebook Live . It is a new way of communicating that companies can take advantage of to be closer to their audience than ever before.
2) Live video (or live streaming)
Of the impressive amount of video web traffic mentioned above, no less than 13% will be live videos. This new trend has gained momentum in recent years and is here to stay.
For brands, this video marketing trend has clear advantages:
Live videos are cheaper,
Live streaming is attractive to users because it conveys spontaneity and authenticity.
Live video increases viewing quality. Users spend three times more time watching live videos (compared to pre-recorded videos).
3) Videos in square format
The format of videos is also changing, and this affects all aspects of production and creativity.
Whereas we had always made video marketing with horizontal screens in mind, now mobile BT Leads and tablets, with vertical screens, are the order of the day. That’s why more and more brands are daring to turn the tables and create vertical videos directly for this format.
On the other hand
Square videos are an intermediate solution, and they are becoming more and more popular. Compared to horizontal videos, square videos take up 78% more space in the Facebook news feed and achieve a higher percentage of engagement.
4) Video as part of the conversion funnel
5) Cost reduction
Shooting and producing video is cheaper than ever. We have a huge variety of high-quality How to Build Phone Number Library at our fingertips, starting with the most obvious: our own mobile phones.
