If we focus too much on a single metric, we can end up not seeing the forest for the trees, and in many cases this is what happens with the quality score. That’s why today I want to give you a more global view to help you decide which metric to focus on to get results in Google AdWords.
Quality Score is really the most important metric in Google AdWords
Doubts about the quality index in AdWords
As you probably already know, the Quality Score is calculated based on three factors : the expected click-through rate, the relevance of the ad, and the landing page experience. The best ads get the best scores, and Google AdWords “rewards” them with higher positions on the results page, which ultimately leads to lower costs per click and more conversions.
The theory makes sense
But it is also necessary to Asia Mobile Number List in mind that the Quality Score is still an internal Google metric. With it, the search engine ensures that the ads that appear offer a good user experience, which in turn prevents users from going to another search engine. Although it is a good indicator, as an advertiser, what you really want to measure are the results of your ad.
There are several studies
cording to a 2013 study by WordStream, having a Quality Score above average (in this case, 5) represents a 16% reduction in cost per acquisition for each point. That is, a Quality Score of 6 represents a savings of 16%, a Quality Score of 7 represents a savings of 32%, and so on.
Another Portent study from the same year
However, a third, more recent study by Disruptive Advertising shows that the reality is more complicated than it seems .
So what should I look for to get results in Google AdWords?
The fact that the relationship between quality index and cost per acquisition is not How to Build Telemarketing service linear does not mean that we should discard this indicator, but there may be other aspects to optimize that will bring us more benefits .
In this regard
According to the Disruptive Advertising study we mentioned earlier, spending on keywords without conversions is directly related to the cost per conversion. It is logical to think that if we eliminate spending on keywords without results, those that remain in our account BT Leads be much more efficient.
So, let’s look at a simple
Choose the right time frame to filter your data . Rather than sticking with the default time frames, think about what date range makes the most sense for your account.
Filter your data by keywords
Eliminate keywords you don’t care about . In principle, if a keyword hasn’t brought you a conversion in months, there’s no reason to continue investing your budget in it, but there can be exceptions.
