That is, you will pay more if you have obtained better results . You will not pay anything if the strategy or campaign has not achieved any results. As a general rule, these conversions for which the client pays are usually a download, a lead, a purchase or a click.
To better understand how performance
Marketing works, let’s study 5 success stories:
5 Performance Marketing cases that will surprise you
1# Cyberclick – Increase traffic to the site of the main markets
One of the most significant challenges for
Renfe‐SNCF in Cooperation, both in Spain and in France, was to attract traffic to its website. To do this, Cyberclick proposed launching a continuous Content Marketing campaign . Through this channel, not only is it possible to generate traffic to the website, but other very positive medium-term benefits of this type of advertising are also experienced, such as strengthening the brand’s America Cell Phone Number List and increasing direct searches. In addition, very useful insights are collected on the content that arouses the most interest and with which users will position the brand as an “expert” in High Speed, as well as its routes.
Today, Content Advertising campaigns
France and Spain account for around 20% of visits to the Renfe-SNCF en Cooperación website, with more than 85% of new users discovering the brand each month.
5 Performance Marketing cases that will surprise you
2# Financial Times
The Financial Times launched a risky performance Buy Telemarketing service campaign to attract a larger number of young readers and get them to engage more with the newspaper. In doing so, they were able to identify the problem: they needed to increase the exposure of BT Leads ads to obtain more conversions. Similarly, they came to the conclusion that the campaign should involve a combination of channels, giving more importance to video support. This led to an increase in the number of clicks and the number of subscriptions to the newspaper.
5 Performance Marketing cases that will surprise you
Volkswagen’s goal in its performance marketing strategy was to offer much more personalized messages to its customers.
4# House of Fraser
The online fashion retailer House of Fraser is one of the most significant success stories of performance marketing.
